This product also has been well received. The Co has to its credit having provided the solution to about 700 retail outlets of Xiaomi in northern India, besides to a diverse group of SMEs countrywide.

The Co has in-house teams of product development, testing, sales and support, based out of Netaji Subhash Place, Pitam Pura, Delhi, a prominent Commercial hub in North Delhi, having close proximity to Red & Pink lines of Delhi Metro.

Having established a sizeable chunk of loyal customers, the Co has now embarked upon positioning itself as a distinct player in the ‘Accounting Solution space’ with value proposition of providing a ‘Mini ERP at minimal annual cost’ to Small Businesses. The Co also envisages to establish its footprints overseas, in due course.

With the emerging (cloud based) trend in the technology, there has been a visible shift in customers’ preference, who are more inclined to a ‘lean, mean & on the go’ set up for managing their ‘financials & accounting’ than the traditional way of ‘desktop solution’ having greater dependence on the ‘Accountant / Munshi ji’. The Co has therefore picked up this sweet spot at the right time and is poised to position itself as a lead player in the new age cloud-based accounting solutions.